Fenestra - Branding & Advertising

Europe is known as a producer of well-made, high quality and innovative products. We combined the idea of quality European design with a product manufactured to meet New Zealand’s difficult climate to show how Kiwi homes can benefit from investing in a global standard of insulation — uPVC. Our campaign line of “warmer, healthier windows for life,” speaks to the longevity of the product. The art direction features bold images of families and individual enjoying their warm, dry homes. We paired it with a colour palette in a nod to the product’s German design roots. The clear imagery and bright colours look distinctly European. Focusing on the human benefit of the product distinctly sets it apart from local competitors. With a refreshed brand, digital marketing and a modern landing page, we showed that with the right joinery, Kiwis can enjoy a European level of comfort in their homes, even in the depths of a New Zealand winter.