Fenestra - Web Design

UI/UX Design | Web Design

the challenge
Despite being a thermally superior choice, research told us that New Zealanders were not familiar with the benefits of uPVC. While creating a new website for our client Fenestra, we needed to educate New Zealanders about the benefits of using uPVC and positioning the joinery as a superior and stylish option.
the thought

Designed in Germany, For New Zealand Conditions

The Solution
Using Craft CMS, we built a new website for Fenestra that presented the benefits of uPVC front and centre. We asked visitors to think about how they’d like to improve their home through a range of tangible goals like reducing the price of their monthly power bills, making it warmer, and eliminating dampness. The tagline ‘Designed in Germany, For New Zealand Conditions’ communicates that modern uPVC can withstanding New Zealand’s harsh weather conditions. We created a range of customised visualisation tools so that visitors could see how the different colours and profile styles might look in a real home. By building the site on Craft CMS we were able to create these image-heavy tools without any compromise to site speed.