Gentle Dental

Digital Marketing Campaign Management | Campaign Optimisation | Web Development

the challenge

Gentle Dental is known as one of Wellington’s largest independent dental clinics. With state-of-the-art equipment and a soft touch, they have thousands of happy clients and multiple Wellington-based locations. Despite this success, a lack of demographic targeting meant they were wasting thousands of dollars on digital advertising spend every month. And, with their third location newly open, they needed an effective digital strategy to attract more patients to their new clinic.

the thought

Every Smile
Tells a Story

the solution

We created a location-based digital marketing strategy and crafted clear messaging promoting their affordable new patient offer. Combined with changes to their website which made the customer journey from ad to website more straight forward, bookings began to soar. Since becoming a client, Gentle Dental now has four practices in Wellington, while their Upper Hutt clinic now has a thriving patient list.