Ingerson - Branding & Advertising

Ingerson have a genuine care for the wellbeing and livelihood of their clients. We wanted to create a brand that captured the warmth and professionalism of their team and reflected their mission of helping their clients create wealth and keep it protected for generations to come. We started by creating a new logo mark. A spiral design in the shape of the house is reminiscent of a maze. It reflects Ingerson’s role in guiding their clients through what is often a difficult process. A copper inspired orange offsets a modern blue and a classic dark navy. The colour palette is modern, classic and warm. The art direction is where the brand truly shines. We combined photography, customised patterns and illustrations to create a unique look. The photography is relatable, warm and human and centres on growing families.