Branding Strategy | UI/UX Design | Web Design
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We began with a brand essence framework to articulate the tangible and emotional benefits of the brand. This process identified a range of ways the business could differentiate themselves from their competitors including their dedication to quality materials, their industry experience and their approach to partnering with clients. The core idea for the brand messaging became ‘From Design to Sign.’ We used this essence statement as a building block for the website UI/UX and content. Using Craft CMS, we built out a range of individual service pages to help the brand perform better in organic search results. We also developed some animations to communicate their range of services in a fun and engaging way. On the home page, the text ‘Signage for your store’ greets incoming visitors. We used a looping animation to replace the last word with additional areas where signage can be applied. Further down the page a secondary animation slides their services across the screen.
