Art Direction & Copywriting | Branding & Visual Identity | Web Design & Development
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We decided to leverage their range of digital resources to nurture prospects toward booking a pitch review call. We started by building an automated email campaign to help prospects become more familiar with the brand. The emails shared a range of helpful free resources, tips and content designed to help familiarise prospects with the brand and establish Pitch Deck as authorities in their industry. We built a small website for the brand to help direct interested traffic off email and into the booking process. Keeping the site small was key to keeping prospects focused when they visited the site. Video testimonials, case studies and the team’s prior experience in investor relations helped to give further gravitas to this new endeavour.
