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Te Tiriti Is Us
Art Direction & Copywriting | Film & Voiceover | UI/UX Design | Web Design
the challenge
Te Tiriti is Us, a not-for-profit project opposed to the ACT Party's Treaty Principles legislation, reached out to us for help with their campaign. They had a grass roots movement with a lot of steam behind them, but they were having problems reaching a broad audience with such a delicate political subject.
the thought
Remember the 70s?
The Solution
We put together a funny ad featuring kiwi comedy star (and New Zealand's favourite vampire) Cori Gonzalez-Macuer. The campaign compares David Seymours Treaty Principles with other bad ideas like mullets and Palmerston North (sorry palmy). Humour helps us connect. The campaign was featured in The New Zealand Herald and even David Seymour said he thought it was funny.
