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Thinkcap - Web Design
UI/UX Design | Web Development
the challenge
ThinkCap is a leading commercial finance brokerage based in Australia. With tough competition in the financial market from other lenders, our client needed a way to increase engagement and drive more organic traffic to their site.
the thought
We Make Business Lending Fast and Easy
The Solution
ThinkCap needed a website that would appeal more to their customers and sell their wide range of services. We built the site on Webflow, allowing us to customise the site exactly as we liked. We started by creating a wireframe and expanding their service pages from just four to 20. This would help increase on-page SEO, provide education about their range of products and ensure that their multiple audiences were catered to. The new website also incorporates the existing brand to its full potential. We update the site with vibrant and engaging photography related to construction, transportation and heavy machinery. Bringing it all together, a mega menu now makes navigating the 20 service pages a breeze. Expanding the service pages has helped increase traffic, particularly with organic search while a refreshed art direction is more engaging for customers in the transport, logistics and manufacturing industries.