City Fitness
City Fitness is New Zealand’s largest chain of gyms offering fitness enthusiasts a budget-friendly option without skimping on quality. With more competition from affordable gyms in the market, a lack of fresh creative ideas in their digital marketing was beginning to hold them back.
Advertising
Digital Marketing
Social Media
Art Direction & Copywriting
Design
Film & Photography
Fitness For Every Body
Good creative isn’t just reserved for traditional media like print or television. As a digital-first agency we were able to bring smart creative ideas to CityFitness’ digital media to increase engagement. Even with an unbeatable offer (you don’t get much better than $6.99/week) the gym giant’s display ads were failing to have as much impact as they once did. We decided a new direction was needed – one that positioned CityFitness as a space for every body. New display ads featured a brighter design, photography highlighting the friendly nature of their staff and smiling, happy, real clients. With traction gaining on our new display ads, CityFitness also needed a more considered approach to their social media. Building on the ‘Fitness for Every Body’ idea we created social media calendars that centered strong creative ideas including sharing simple but effective fitness advice and the positive, inclusive spirit the new art direction developed.
NEXT PROJECT
Hāpai Public - Web Design
Hāpai Public
Hāpai Public is New Zealand’s independent national body for public sector professionals. The site needed to clearly inform public servants of their membership status (as many simply didn’t know they were members) and simplify the activation process. It also needed to improve the overall user experience while incorporating Hāpai Public’s fresh new brand identity.
