Epic Party Pass
Epic Hospitality’s Welly Party Pass gives patrons the ultimate Saturday-night superpower - skipping the queue at any of their Courtenay Place bars. They partnered with us to spread the word.
Branding & Visual Identity
Digital Marketing
UI/UX Design
Web Design
Our primary objective was to drive awareness and convert weekend partygoers into active purchasers. We launched the campaign with a series of high-impact OOH posters highlighting the pass’s core benefits.
Messaging addressed everything from tired feet to saving money. We used vibrant artwork and hand-drawn illustrations to delivered our message with a fun, playful edge.
Our street posters were placed in high-foot-traffic areas near Courtenay Place. To catch people at the point of entry, we also positioned giant, vinyl-protected artwork at the front of each bar's queues
.Our campaign effectively targeted partygoers at two key parts of the consideration journey – considering whether they wanted to be stuck in a queue in the leadup to a Saturday night and being stuck in a queue on Saturday night.
NEXT PROJECT
Wellington Burger Trail
Wellington Burger Trail
Eat, Drink, Play help connect Wellington’s hospitality venues with the biggest celebrations in the city. Our client had planned a mayoral-themed burger trail to coincide with Burger Wellington and the upcoming (and hotly contested) mayoral election. We needed to find a way to generate hype and boost participation in this year's burger event.
