LG Creative
Our client came to us for help with growing their business beyond word of mouth. We needed to develop a web solution that would increase their brand presence and help them compete in search results.
Branding Strategy
UI/UX Design
Web Design
We began with a brand essence framework to articulate the tangible and emotional benefits of the brand. This process identified a range of ways the business could differentiate themselves from their competitors including their dedication to quality materials, their industry experience and their approach to partnering with clients.
The core idea for the brand messaging became ‘From Design to Sign.’ We used this essence statement as a building block for the website UI/UX and content.
Using Craft CMS, we built out a range of individual service pages to help the brand perform better in organic search results.
Thanks to our carefully chosen animation, the new website communicates LG Creative's wide range of services while remaining clean and easy to navigate.
NEXT PROJECT
NZ Locums Testimonials Campaign
NZ Locums
In early 2025, we continued our partnership with Hauora Taiwhenua, New Zealand’s Rural Health Network, recruiting doctors to live and work in New Zealand. We continued to leverage the original campaign line of ‘New Life, New Adventure, New Zealand’ to build consistency and brand recognition on our second campaign. Our new challenge: finding a fresh new way to entice overseas doctors to our shores.
