We developed Matariki Nights, a four-night festival celebrating local culture through food and performance. The festival featured live entertainment from prominent Māori artists, musicians, and performers including household names like Hollie Smith and the Mokos.

Local hospitality venues were invited to participate by hosting a musical performance or creating a dish inspired by the natural world.

The festival kicked off with live mural painting by Kiwi pop art legend Otis Frizzel. To drive awareness, engagement, and foot traffic, we rolled out a multi-channel promotional campaign including radio, street posters and digital ads.

Our custom artwork was displayed on bollards on Courtenay Place. Online, digital ads drove traffic to a dedicated campaign landing page.