Branding & Advertising
Thinkcap
ThinkCap is a leading commercial finance brokerage based in Australia. Our client came to us for help with their digital marketing. We needed to find a way to make SMEs who were looking for funding engage with their services.
We started by generating a list of keywords to effectively target small business owners in the transport industry. We developed a strategic campaign using Google search and display ads to target organic search. The art direction was brought in line with the brand’s target audience.
Display ads used photography that focused on trade-based services and combined with simplified copy, spoke to ThinkCap’s fast and simple process for applying for funding. The art direction was applied across a range of collateral including social media posts and blog images. This created consistency across the brand and ensured we were creating a seamless experience across all their digital channels.
To help nurture leads through the buying process, we built a responsive landing page to send traffic to a form where visitors could apply for loan services in less than two minutes.
Te Tiriti Is Us
Te Tiriti is Us, a not-for-profit project opposed to the ACT Party's Treaty Principles legislation, reached out to us for help with their campaign. Their grass roots movement was gaining steam, but they were having problems reaching a broad audience with such a delicate political subject.
