Branding & Advertising
Urban Hub
Urban Hub needed a point of difference to attract more clients to their coworking and service office space in central Wellington. With several competitors in town, including global and national chains, we needed a fresh way to attract people to their space.
Brand Essence & Strategy
Copywriting & Art Direction
Photography
Where Wellington Goes to Work
Freelancers, satellite teams and contractors are looking for workspaces that are friendly, collaborative and familiar. Rather than showing perfectly staged offices we focused on creating a range of illustrations that capture the essence of Urban's Hub work environment in a universal and relatable way. Short playful animations gave the illustrations a sense of vibrancy and created a sense of atmosphere. A bold colour palette was chosen to further communicate the warmth and friendliness of the spaces and help to differentiate Urban Hub’s five services from one another.
NEXT PROJECT
NZ Locums - Web Design
NZ Locums
In early 2025, we continued our partnership with Hauora Taiwhenua, New Zealand’s Rural Health Network, recruiting doctors to live and work in New Zealand. We continued to leverage the original campaign line of ‘New Life, New Adventure, New Zealand’ to build consistency and brand recognition on our second campaign. Our new challenge: finding a fresh new way to entice overseas doctors to our shores.
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