Branding & Advertising
Gentle Dental
Like many of their competitors, Gentle Dental’s existing advertising focused on using perfect but generic smiles to draw attention to their services. Our client needed a visual identity that leant into their differentiating factor – that of Wellington’s gentlest dental practice.
Digital Marketing Campaign Management
Campaign Optimisation
Our aim was to create a visual identity that felt friendly and approachable while communicating the core benefits of a gentler approach to dentistry.
We used an image of a patient wearing an eye mask and reclining in a dentist's chair to show that an appointment at Gentle Dental can be a relaxing experience.
A hand-drawn lockup of the tagline ‘Every Smile Tells a Story’ and illustrations kept the idea playful.
Slick photography and quirky illustration cuts through the noise. We’ve since used this art direction to promote other services. Like the time we turned their dental hygienists into dental superheroes.
NEXT PROJECT
Fenestra - Web Design
Fenestra
Despite being a thermally superior choice, research told us that New Zealanders were not familiar with the benefits of uPVC. While creating a new website for our client Fenestra, we needed to educate New Zealanders about the benefits of using uPVC and positioning the joinery as a superior and stylish option.
