Branding & Advertising
Gentle Dental
Like many of their competitors, Gentle Dental’s existing advertising focused on using perfect but generic smiles to draw attention to their services. Our client needed a visual identity that leant into their differentiating factor – that of Wellington’s gentlest dental practice.
Digital Marketing Campaign Management
Campaign Optimisation
Our aim was to create a visual identity that felt friendly and approachable while communicating the core benefits of a gentler approach to dentistry.
We used an image of a patient wearing an eye mask and reclining in a dentist's chair to show that an appointment at Gentle Dental can be a relaxing experience.
A hand-drawn lockup of the tagline ‘Every Smile Tells a Story’ and illustrations kept the idea playful.
Slick photography and quirky illustration cuts through the noise. We’ve since used this art direction to promote other services. Like the time we turned their dental hygienists into dental superheroes.
NEXT PROJECT
Gentle Dental - Web Design
Gentle Dental
Gentle Dental is one of Wellington’s largest independent dental clinics. Despite this success, their WordPress website wasn’t performing well in organic search results. The plug-in heavy site was also leaving them vulnerable to cyber-attacks. Our client needed a more secure site and an updated digital strategy to help them perform better in organic search results.
