Web Design
Gentle Dental
Gentle Dental is one of Wellington’s largest independent dental clinics. Despite this success, their WordPress website wasn’t performing well in organic search results. The plug-in heavy site was also leaving them vulnerable to cyber-attacks. Our client needed a more secure site and an updated digital strategy to help them perform better in organic search results.
UI/UX Design
Web Development
We developed a fully customised website in-house using Craft CMS. We chose the platform for its fast load times and better security. Since it doesn’t rely on plug-ins for functionality it's a more secure option than WordPress. With the problem of security solved, we turned our attention towards SEO. We started by expanding the number of service pages on the site from just four to nineteen. This allowed us to increase the keyword density on each page and target a wider range of keywords.
Since launching their new Craft CMS website Gentle Dental has a modern, secure website. The dental practice now appears on the first page of Google Search for more than 50 organic keywords.
NEXT PROJECT
Gentle Dental - Branding & Advertising
Gentle Dental
Like many of their competitors, Gentle Dental’s existing advertising focused on using perfect but generic smiles to draw attention to their services. Our client needed a visual identity that leant into their differentiating factor – that of Wellington’s gentlest dental practice.
