Branding
Gin Trail
The Wellington Gin Trail incorporated more than 30 local hospitality venues across six themed trails. We needed to find a way to encourage Wellingtonians to get into the spirit by visiting local bars or joining a trail.
We designed a multi-channel campaign to target gin drinkers in their natural habitat; local venues. Table talkers and posters were distributed to participating bars to bring attention to the campaign. Artwork featuring hand-drawn illustrations and quirky caricatures of our eight mayoral candidates encouraged patrons to ‘Vote with their tastebuds.’
On Facebook, we ran an awareness campaign bringing attention to both the campaign and the prize (a Wellington staycation). Both our digital and OOH media linked to a landing page where burger-fans could cast their vote and enter the draw to win the grand prize.
