Wellington Burger Trail
Eat, Drink, Play help connect Wellington’s hospitality venues with the biggest celebrations in the city. Our client had planned a mayoral-themed burger trail to coincide with Burger Wellington and the upcoming (and hotly contested) mayoral election. We needed to find a way to generate hype and boost participation in this year's burger event.
Branding & Visual Identity
Digital Marketing
UI/UX Design
Web Design
With Burger Wellington just around the corner, a multi-channel approach was needed. On Facebook, we ran an awareness campaign bringing attention to both the campaign and the prize (a Wellington staycation).
We used OOH media, including table talkers and posters, to target customers at the table. Our artwork featured hand-drawn of our eight mayoral candidates and encouraged patrons to ‘Vote with their tastebuds.’
