Wellington Burger Trail
Eat, Drink, Play help connect Wellington’s hospitality venues with the biggest celebrations in the city. Our client had planned a mayoral-themed burger trail to coincide with Burger Wellington and the upcoming (and hotly contested) mayoral election. We needed to find a way to generate hype and boost participation in this year's burger event.
Branding & Visual Identity
Digital Marketing
UI/UX Design
Web Design
With Burger Wellington just around the corner, a multi-channel approach was needed. On Facebook, we ran an awareness campaign bringing attention to both the campaign and the prize (a Wellington staycation).
We used OOH media, including table talkers and posters, to target customers at the table. Our artwork featured hand-drawn of our eight mayoral candidates and encouraged patrons to ‘Vote with their tastebuds.’
Both our digital and OOH media linked to a landing page where burger-fans could cast their vote and enter the draw to win the grand prize. This mix of digital and traditional media meant we were able to drive awareness and turn interest into entries for this event.
NEXT PROJECT
WellyFun
WellyFun
As Wellington’s premier destination for organised entertainment and events, Wellington Entertainment Group are highly trained in the art of engagement. They needed a way to display their range of activities, events and equipment in a way that was playful while still appealing to both private and corporate clients. While their existing brand and website used colour to convey their sense of fun, their overall look was busy and confusing. A more modern approach was needed.
