WellyFun
As Wellington’s premier destination for organised entertainment and events, Wellington Entertainment Group are highly trained in the art of engagement. They needed a way to display their range of activities, events and equipment in a way that was playful while still appealing to both private and corporate clients. While their existing brand and website used colour to convey their sense of fun, their overall look was busy and confusing. A more modern approach was needed.
Branding & Visual Identity
Design
Copywriting
Print Design
Strategy
We renamed Wellington Entertainment Group to WellyFun and created a new tagline ‘Serious about fun.’
To elevate the user experience, we built an entirely new website focused on streamlined navigation. The new setup features dedicated pages for every service. A Mega Menu puts everything just a click away.
Building on the vibrant energy of the original branding, we introduced a playful palette of bright blues, pinks, and yellows alongside navy blue. Custom icons throughout the Mega Menu and core pages add an extra layer of personality and fun.
On the website, smarter UX design now moves patrons from browsing to booking. Now, prices are displayed prominently on-page and a single enquiry form is the only step needed to get the party started.
NEXT PROJECT
Wellington Burger Trail
Wellington Burger Trail
Eat, Drink, Play help connect Wellington’s hospitality venues with the biggest celebrations in the city. Our client had planned a mayoral-themed burger trail to coincide with Burger Wellington and the upcoming (and hotly contested) mayoral election. We needed to find a way to generate hype and boost participation in this year's burger event.
